Related Media Gallery for More than a hashtag: electronic “word of mouth” useful in detecting, predicting fashion trends
February 25th, 2019
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Electronic “word of mouth” useful in detecting, predicting fashion trends
Li Zhao, assistant professor of textile apparel management, has now found that social media data can help fashion companies discover how communities are connected to their brands. This can help them determine upcoming trends and if celebrity endorsements are having the desired impact.
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Li Zhao
Zhao and co-author Chao Min, a researcher at Nanjing University in China, created a series of social networks based on hashtags people used on Twitter before, during and after Paris Fashion Week. Photo:
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